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Thursday May 21, 2026 9:00am - 9:30am PDT
In conducting various GIS return on investment studies, I utilize the ‘with versus without’ GIS ROI methodology developed by Professor Richard Zerbe of the University of Washington Evans School of Public Administration. With this methodology we ask GIS users to estimate how much time it would take them to do their job tasks without GIS. Although most users can conceptualize an answer to this question, with surprising frequence GIS users say that they cannot. They claim that ‘my job would be impossible without GIS.’
This presentation breaks down what this means and how indeed we can develop an answer to the question. GIS professionals should grasp both the underlying power of GIS and the powerful message that GIS-Power provides society. GIS makes the impossible possible!
Speakers
avatar for Greg Babinski, MA, GISP, EthicalGEO Fellow

Greg Babinski, MA, GISP, EthicalGEO Fellow

GIS Management Consultant, GIS Management Consulting Services LLC
Greg Babinski is a GIS management consultant and founder of GIS Management Consulting Services LLC and the GIS Management Academy™, located in Edmonds, Washington. Between 1998 and 2021 he served as GIS Manager, GIS Finance Manager, and GIS Marketing & Business Development Manager... Read More →
Thursday May 21, 2026 9:00am - 9:30am PDT
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